Applied Software Inc.

Applied Software Inc., doing business as Magview, a for-profit Subchapter S corporation based in Fulton, Maryland, sells proprietary mammography tracking, reporting, and management software to federal healthcare agencies exclusively as a prime contractor, competing predominantly in full-and-open procurements without set-aside restrictions. The company has secured 118 prime awards totaling $9.8 million in combined potential value since 2005, with five awards reaching ultimate completion in the next twenty-four months ($748 thousand combined potential value).

Magview's capability portfolio centers on FDA- and American College of Radiology-compliant mammography information systems engineered for integration with VistA and other federal healthcare IT platforms. The software delivers patient tracking, automated reporting, quality assurance/quality control functionality, and bi-directional HL7 interfaces to support healthcare facility operations and regulatory compliance. Representative recent work includes a $5.29 million firm fixed-price definitive contract awarded September 28, 2026, by the Department of Veterans Affairs Technology Acquisition Center for an Enterprise Mammography Tracking and Reporting System supporting 88 in-house VA mammography programs nationwide with installation at 30 base-period sites plus 58 additional sites, 450,000 annual exam volumes, 99% system uptime requirement, and disaster recovery capability; a $298.8 thousand purchase order from Veterans Integrated Service Network 21 for a mammography tracking system supporting the VA National Teleradiology Program (awarded November 6, 2025); and a $106.9 thousand Total Small Business set-aside purchase order from the Indian Health Service for mammography tracking program and service support at the White Earth Health Center in Minnesota (awarded March 24, 2025).

Customer concentration is pronounced and split between volume and value. The Indian Health Service leads by award count (36 awards, $701 thousand combined potential value) across multiple tribal health facilities including White Earth Health Center, Phoenix Indian Medical Center, and Pawnee Indian Health Center. Veterans Integrated Service Network 22 (VA) anchors 25 awards ($1.4 million combined potential value) and ranks second by count but dominates dollars within the VHA segment. The Department of the Army Medical Command places 20 awards ($309 thousand). The rankings shift dramatically when measured by potential value: the VA Technology Acquisition Center, representing a single $5.29 million enterprise contract, accounts for 54% of combined potential value across all awards, signaling a material shift toward larger, centralized procurements alongside the company's historical pattern of smaller, facility-level purchase orders. VISN 22 remains the largest recurring customer by award volume and near-term obligation, while IHS volume masks a lower average contract value. Together, these top five customers account for 79% of all awards and 85% of combined potential value.

Magview competes on the open market without reliance on government-wide contract vehicles, IDIQs, BPAs, or GSA Schedules; every award in the source is a standalone purchase order or definitive contract. Approximately one-fifth of awards carry Total Small Business set-asides (IHS and one VA VISN award visible in the source), but the vast majority compete unrestricted. The company does not appear on any named parent vehicle, reducing teaming opportunity as a subcontractor vehicle-holder but indicating direct prime positioning across all customer agencies.

Activity has remained modest and uneven year to year—three awards in 2022, six in 2023, five in 2024, four in 2025, and six in 2026—reflecting the episodic, facility-level and program-specific nature of mammography software procurement within distributed VA VISNs and IHS locations. The September 2026 Technology Acquisition Center award represents a significant strategic inflection: a $5.29 million enterprise contract with a five-year base-plus-options structure (through September 2031) that consolidates demand across 88 VA programs and dwarfs the typical $20–$220 thousand purchase order that has characterized the footprint. Obligated dollars ($4.5 million) represent 46% of combined potential value, indicating that smaller historical awards have been largely invoiced, while the largest recent award carries material future delivery risk.