Applied Software Inc.

Applied Software Inc., doing business as Magview, a for-profit Subchapter S corporation based in Fulton, Maryland, develops and maintains proprietary mammography tracking, reporting, and management software systems for federal healthcare agencies, operating exclusively as a prime contractor (100% of awards) under full-and-open and small-business set-aside procurement vehicles. The vendor competes across both set-aside and unrestricted categories — roughly half its recent awards carry Total Small Business or small-business set-aside designations, while the remainder compete without set-aside restriction. Magview's capability portfolio centers on FDA- and American College of Radiology-compliant mammography information systems designed to integrate with federal healthcare platforms such as the Veterans Health Information Systems and Technology Architecture (VistA), including software licensing, implementation, maintenance, support, and training services.

The vendor's customer concentration is acute and concentrated within two federal healthcare networks. The top five customers account for 79% of awards by count and 77% of combined potential value. The Department of Veterans Affairs dominates the footprint: Veterans Integrated Service Network 22 anchors the relationship with 24 awards and $1.3 million in combined potential value, while VISNs 5, 7, and 21 add another 16 awards and $1.4 million collectively. The Indian Health Service provides the second major stream with 36 awards and $701 thousand combined potential value across multiple tribal health facilities including White Earth Health Center, Phoenix Indian Medical Center, and Pawnee Indian Health Center. The Department of the Army Medical Command accounts for 20 awards and $309 thousand. Applied Software Inc. has logged 116 awards across the past five years, generating $4.4 million in combined potential value with $3.3 million obligated (75% realization rate). Activity has leveled after a peak in 2023 (six awards) to four awards per year in 2025 and 2026.

The vendor faces a material recompete window: six awards totaling $761 thousand in combined potential value expire within the next twenty-four months, representing 17% of the active portfolio and drawing concentrated exposure from VISN 22 and VISN 21 contracts. Magview's award profile splits across Custom Computer Programming Services (52 awards) and Software Publishers (27 awards) at the NAICS level, with PSC dominance in Information Technology Software (34 awards) and equipment maintenance codes (27 awards combined). Recent representative work includes a $298 thousand firm fixed-price purchase order from VA VISN 21 for a mammography tracking system for the VA National Teleradiology Program (awarded November 2025, completing November 2026), a $188 thousand maintenance services contract from VA VISN 22 (June 2026, five-year term through June 2031), and a $107 thousand Total Small Business set-aside from the Indian Health Service for mammography tracking program support at White Earth Health Center (March 2025, five-year term through March 2030). The vendor has maintained SAM.gov registration since 2001 and holds an established niche in federal healthcare software provision with no observable subcontracting footprint.