Treasury - MI Student Aid - MIS Advertising ITN

The Michigan Department of Treasury's MI Student Aid division is issuing an Invitation to Negotiate (ITN) to establish an advertising partnership with Michigan International Speedway (MIS) to promote the state's new Michigan Achievement Scholarship program to the NASCAR audience. The desired services include on-site activation, ad placement in the venue, website digital ad placement, and radio ad placement. MIS is the sole intended source for these services, as it is the only NASCAR affiliated track located in Michigan. Potential bidders who disagree that MIS is the only viable source must submit a written response to the Solicitation Manager by 3:00 PM EST on 12/8/2023. Questions from potential bidders must be submitted by 2:00 PM EST on 12/5/2023, with answers posted by 5:00 PM EST on 12/6/2023. The contract resulting from this ITN will be a new State of Michigan contract.

This ITN is specifically focused on the Lenawee County jurisdiction. The ITN does not mention any set-aside designations or restrictions on the types of organizations that can respond. Additionally, no incumbent vendors or current contractors are listed, and no information is provided on existing infrastructure or technology that requires integration. The budget range or possible award value is also not specified in the provided documents.