ITN 24_11 - MI Student Aid_MIS.docx

Michigan.gov/MiProcurement

Michigan.gov/MiProcurement invitation to negotiate 24*11

NOTICE OF INTENT TO NEGOTIATE AND CONTRACT WITH A SINGLE PROVIDER

Date: 12/1/2023 The State of Michigan intends to make a purchase for which it believes there is no viable alternative. The purpose of this notice is to attempt to identify possible alternatives.

Requestor: Department of Treasury – Student Scholarships, Grants and Outreach – MI Student Aid

1. State Contact Information:

The sole point of contact concerning this Invitation to Negotiate is:

Adam Zanetti, Solicitation Manager 517-667-1465 zanettia@michigan.gov

2. Description of Purchase:

MI Student Aid Outreach is actively engaged in reaching out to students and families, high school counselors, community organizations, and college access and financial aid professionals. We intend to enter a new advertising partnership with Michigan International Speedway (MIS) to gain exposure to the NASCAR audience. MIS is the only NASCAR affiliated track located in Michigan. This ensures a niche, statewide impact which could not be matched by other speedways in Michigan. This will be primarily used to promote the newest State of Michigan scholarship – the Michigan Achievement Scholarship.

Services will include on-site activation, ad placement in venue, website digital ad placement, and radio ad placement.

Design of marketing materials is not included in the intended contractual services. All creative elements will be provided by MI Student Aid staff and distributed by MIS.

3. Commodity Code References:

91504

4. Description of Action:

The result of this ITN is intended to be a new State of Michigan contract.

5. Intended Source:

Michigan International Speedway

12626 US 12

Brooklyn, MI 49230

6. Questions:

Questions concerning the Invitation to Negotiate must be emailed to the Solicitation Manager by 2:00 PM EST on12/5/2023. Answers will be posted on www.michigan.gov/SIGMAVSS no later than 12/6/23 at 5:00 PM EST. In the interest of transparency, only written questions will be accepted.

Responders should submit their questions using the following format:

7. Response Deadline:

Any potential bidder who does not agree that this good or service is available only from the intended source, must email a response to the Solicitation Manager by 3:00 PM EST on 12/8/2023. Your response must be in writing and describe the product or service you are offering as an equivalent.

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