Student Search and Fulfillment Services

This state and local contract opportunity issued by the State Fiscal Accountability Authority (SFAA), Division of Procurement Services on behalf of the College of Charleston, seeks to establish a five-year contract for direct marketing and enrollment consulting services to support the College's recruitment efforts targeting non-resident students. The selected contractor will be responsible for identifying and marketing to qualified high school sophomores, juniors, and seniors, providing personalized direct marketing services, deploying multi-channel communication campaigns, and delivering analytical reporting and enrollment likelihood data. Key requirements include the ability to integrate with the College's existing CRM and data systems and compliance with all applicable data security and privacy requirements. Offers are due by August 29, 2024, and the award will be posted on October 1, 2024.

While there are no specific set-aside requirements, the RFP does include questions related to the use of minority-owned businesses as subcontractors. The successful contractor must be able to demonstrate its ability to meet the College's objectives and deliver the required services. There is no information provided on incumbent vendors or current contractors, nor on the possible award values or budget ranges for this procurement.