Strategic Enrollment Management Solutions

Western Oregon University (WOU) has issued a Request for Proposals (RFP) for Strategic Enrollment Management Solutions, seeking a comprehensive partner to enhance student recruitment and enrollment processes. The procurement targets a vendor capable of finding, recruiting, and enrolling best-fit undergraduate students through data-driven targeting strategies. Key deliverables include expanding the enrollment funnel, generating prospect inquiries, securing applicants, and improving communication with potential students. The RFP evaluation criteria comprises five weighted components: project approach and methodology (30 points), project team qualifications (15 points), work samples (20 points), contract terms (10 points), and overall cost (25 points). The proposal submission deadline is July 25, 2022, at 5:00 PM PST, with a proposed contract term of three years and potential extension options for additional one-year periods. Prospective vendors must provide comprehensive pricing for the entire contract duration and be prepared for financial responsibility investigations by WOU prior to contract award.

The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The document indicates that WOU is seeking a strategic partner with demonstrated capabilities in enrollment management, suggesting a competitive procurement process open to qualified vendors with proven track records in higher education student recruitment. While no incumbent vendor is mentioned, the RFP suggests the university is looking to establish a new partnership that can significantly improve its enrollment strategies. The contract appears to be structured with flexibility for potential scaling, though specific budget ranges are not explicitly detailed in the provided documentation. Vendors should be prepared to demonstrate sophisticated data analytics capabilities, targeted recruitment strategies, and a comprehensive approach to student engagement that can measurably improve WOU's enrollment outcomes.