Statewide Water Marketing and Outreach Campaign

The State of Utah Division of Purchasing and Division of Water Resources is seeking a marketing and advertising firm to develop and execute a Statewide Water Marketing and Outreach Campaign through a fixed-price Request for Proposal (RFP). The contract aims to coordinate and produce a comprehensive marketing campaign promoting water conservation and highlighting the essential role of water in Utah. Key deliverables include continuing existing conservation campaigns such as Slow the Flow, Localscapes, and Utah Water Savers. The procurement requires a project manager with a bachelor's degree in marketing or a related field, with a minimum of 5 years of experience in similar projects. The evaluation process will be conducted in four stages: a mandatory minimum stage (pass/fail), technical criteria evaluation, cost allocation evaluation, and a presentation stage. The solicitation was released on December 4, 2019, with proposals due by January 8, 2020, at 2:00 PM Mountain Standard Time, and an anticipated award date of January 27, 2020.

This procurement is exclusively open to vendors on the Marketing and Advertising Approved Vendor List (AVL), with any responses from non-listed vendors automatically deemed non-responsive. The contract is structured for a five-year term with annual reassessments and has a fixed budget of $250,000 per year. Vendors must submit a detailed budget allocation proposal and demonstrate a comprehensive, innovative approach to water conservation marketing. The procurement emphasizes the importance of utilizing the entire annual budget and developing creative strategies to engage Utah residents in water conservation efforts. The Governor's Water Conservation Team (GWCT) will oversee the contract and manage the selected vendor's performance. No specific set-aside designations or preferences for disadvantaged enterprises were mentioned in the available documentation.