Sponsorship Opportunity - Warm Up Ring 1 and 2 Naming Rights

The Commonwealth of Kentucky's Kentucky Horse Park, an agency of the Tourism Arts & Heritage Cabinet, is seeking proposals for the naming rights to the Warm-Up Ring 1 and Ring 2 at the Kentucky Horse Park facility. The purpose of this Request for Proposals (RFP) is to solicit responses from interested parties to serve as a naming rights sponsor for these two warm-up rings, which host over 1 million visitors annually at the park's 200+ events. The successful respondent will have their name and logo featured in all official facility references, signage, marketing collateral, and promotional materials. The proposed term is a minimum of 2 years with two 2-year renewal options. Responses are due by March 19, 2024, and the naming rights fee can be paid in cash only ($40,000 per year) or a combination of cash ($30,000 per year) and in-kind products ($10,000 per year). The Commonwealth will evaluate responses based on the financial proposal, term, exclusivity requests, and proposed name/logo, and reserves the right to reject any responses deemed not to be in the best interest of the state.

This opportunity is open to all interested parties, and there are no set-aside designations or restrictions on the types of organizations that can respond. The current incumbent or any existing contractors are not specified. The budget range or potential award value is not provided, but the naming rights fee structure is outlined in the RFP.