Sponsorship Opportunity - Kentucky Horse Park Farrier Shop

The Kentucky Horse Park, operating under the Commonwealth of Kentucky in Fayette County, seeks one or more sponsors for a Farrier Shop renovation project serving the 2020-2021 fiscal year. This sponsorship opportunity solicits commitments of a minimum $10,000 in cash or building supplies to support renovation materials including lighting fixtures, exhaust fans, drywall, flooring, siding, hardware, and finishes for the Farrier Shop facility located along the walking farm tour trail. The Farrier Shop serves as an interactive educational venue providing guests with displays and live demonstrations about the farrier industry. Responses must be submitted by August 14, 2020, at 3:00 PM to Sheila Forbes at the Kentucky Horse Park, 4089 Ironworks Parkway, Lexington, Kentucky 40511, via email (Sheila.forbes@ky.gov) or U.S. Post, with three copies of the technical response delivered in a sealed envelope. Proposals are evaluated on a 100-point scale consisting of Responsiveness to Solicitation (20 points), Sponsor Information and Background (20 points), and Sponsorship Response including items or monetary value offered (60 points), with a minimum score of 80 points required for acceptance. The sponsorship term covers the 2020-2021 fiscal year with either party able to terminate the agreement with 30 days' written notice, and selected sponsors must provide payment within 30 days of selection notification.

No specific set-aside designations, disadvantaged enterprise restrictions, or incumbent vendor information is identified in the solicitation documents. The opportunity does not impose organizational restrictions, suggesting that for-profit businesses, nonprofit entities, and other sponsorship-eligible organizations may submit responses. The Kentucky Horse Park attracts nearly one million visitors annually and specifically targets an affluent equestrian audience with an average income of $185,000 and average net worth of $995,000, positioning sponsorship benefits accordingly. Selected sponsors receive substantial marketing and promotional benefits including logo signage on entrance and welcome signs, signage on sponsor boards in multiple barn locations throughout the facility, hosting opportunities for clinics and demonstrations, acknowledgement in parade presentations and social media channels, and permission to place promotional brochures in the Farrier Shop. The minimum sponsorship commitment of $10,000 establishes the baseline award value, though the solicitation permits multiple sponsors and does not specify a maximum funding cap or total project budget.