Sponsorship Opportunity - Dressage Complex Naming Rights

The state of Kentucky, through the Kentucky Horse Park, is seeking responses to a Request for Proposals (RFP) for a sponsorship and naming rights opportunity for the Dressage Complex at the Kentucky Horse Park. The Dressage Complex hosts over 200 events per year and sees over 1 million visitors annually. The selected sponsor will have their name associated with the Dressage Complex for a minimum of 2 years, with the possibility of two 2-year renewal periods. Respondents should propose a sponsorship amount, either in cash ($30,000 per year) or a combination of cash ($20,000 per year) and in-kind products ($10,000 per year). The Kentucky Horse Park will be responsible for determining if the proposed in-kind products satisfy the requirements set forth in KRS 45A.097. The successful respondent will receive various benefits, such as name and logo identification, signage opportunities, promotional materials, and discounted meeting space. Responses are due by April 8, 2024.

This contracting opportunity is limited to the Fayette County and Lexington-Fayette Urban County jurisdictions. The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. There is no information provided about any incumbent vendors or current contractors, or any existing infrastructure or technology that requires integration. The RFP also does not provide a specific award value or budget range.