SEO and Digital Advertising RFP

Juab County Tourism, a political subdivision of Juab County, Utah, is soliciting proposals under RFP No. 102226 for SEO, strategic marketing, media buying, and digital advertising management, with questions due November 9, 2026 at 5:00 p.m. Mountain Time and proposals due November 23, 2026 at 5:00 p.m. Mountain Time. The solicitation carries no set-aside or preference program, and the County will make a single award to the highest-scoring responsive and responsible proposer.

The scope covers SEO optimization for juab.is, digital advertising campaign management across Google, Meta, and YouTube, and creative development including copywriting, graphic design, and video editing. The awardee must procure and maintain media liability insurance ($2 million per claim and $5 million aggregate), commercial general liability ($1 million per occurrence and $2 million aggregate), and cyber liability ($1 million per claim and $2 million aggregate), naming the County as additional insured. The County retains ownership of advertising accounts, analytics, creative materials, reports, and data, and the awardee must transfer all records and assets on expiration or termination.

The estimated annual budget is $60,000, covering SEO services, advertising purchases, management fees, and creative development. Proposers must itemize each service and separately identify advertising purchase amounts, including setup fees, commissions, markups, and travel expenses. The initial term runs January 4, 2027 through December 31, 2027, with the County holding the option to renew for up to four additional one-year terms, subject to satisfactory performance, available funding, and prior written County approval. Renewals are not automatic and require approved annual work plans and budgets. Pricing must remain firm for 90 days after submission.

Evaluation weights are relevant experience and references (20 points), proposed strategy and creative approach (30 points), knowledge of Juab County and seasonal conditions (15 points), reporting and communication capabilities (10 points), and cost and value (25 points). The County may negotiate with top-ranked proposers. Written answers to questions will be issued by November 16, 2026, and anticipated award is December 14, 2026.