RFR 2018-MOTT-03 International Destination Marketing & PR - JAPAN/ITALY

The Commonwealth of Massachusetts, through the Massachusetts Marketing Partnership/Massachusetts Office of Travel & Tourism (MMP/MOTT), is seeking multiple travel marketing vendors to develop and implement public relations, trade relations, and consumer marketing campaigns that position Massachusetts as a preferred tourist destination in Japan and Italy. The contract term is one year with three one-year renewal options, for a maximum term of four years. Bidders must submit separate proposals for each country they wish to be considered for, as there will be a separate award made for each. The required marketing services include developing annual strategic plans, managing travel trade activities, conducting public relations activities, and executing consumer marketing. Bidders must meet eligibility requirements such as a minimum of 24 months of continuous operation, demonstrated experience in the specified services, and an established office in the target country. The procurement process includes written proposals and oral presentations, with the Supplier Diversity Program (SDP) Plan and Environmental Plan as optional components for bonus points. The FY2018 maximum obligation ranges from $95,000 to $120,000 per country, and the annual obligation range for FY2019-FY2021 is $95,000 to $200,000 per country.

The RFR encourages participation from disadvantaged enterprises such as minority-owned, women-owned, and service-disabled veteran-owned business enterprises through the SDP Plan requirement. However, no specific set-asides or restrictions are mentioned. The related documentation does not provide information on any incumbent vendors or existing infrastructure requirements. The budget ranges indicate the Commonwealth has appropriated and non-appropriated funding available to cover the contract obligations.