RFR 2018-MOTT-01 International Destination Marketing & PR - UK/IRELAND/FRANCE

The Commonwealth of Massachusetts, through the Massachusetts Office of Travel & Tourism (MOTT), is seeking marketing vendors to develop and implement public relations, trade relations, and consumer marketing campaigns that position Massachusetts as a preferred tourist destination in the United Kingdom, Ireland, and France. The procurement, identified as RFR 2018-MOTT-01, aims to award one contract for each country, though multiple awards may be made if it is in the Commonwealth's best interest. The initial contract term is one year from July 1, 2017 to June 30, 2018, with three one-year renewal options for a maximum term of four years. Bidders must have at least 24 months of experience in the specified marketing services and an established office in the respective country. Evaluation criteria include the Supplier Diversity Program Plan and Environmental Plan, which are eligible for up to 2% of bonus points each.

The Commonwealth encourages participation from Minority Business Enterprises (MBE), Women Business Enterprises (WBE), and Service-Disabled Veteran-Owned Business Enterprises (SDVOBE) through the Supplier Diversity Program, with a requirement for bidders to provide a specific percentage commitment to be spent with certified SDP partners for the life of the contract. The incumbent contractor is not identified, and the estimated annual obligation ranges are $150,000-$400,000 for the UK, $90,000-$150,000 for France, and $50,000-$100,000 for Ireland, with payments made on a monthly cost reimbursement basis.