RFP_00032948TTR_UMD OMC_Media

The State of Maryland is soliciting responses for full service advertising and marketing agency services through Request for Proposal (RFP) number RFP_00032948TTR_UMD OMC_Media on behalf of the University of Maryland Office of Marketing and Communications. This procurement seeks a comprehensive advertising and marketing partner capable of delivering strategic communications support, brand management, and integrated marketing solutions. The selected vendor will be responsible for developing and executing advertising campaigns, creating marketing materials, managing media placement, and providing strategic communications counsel to support the university's marketing objectives and organizational goals. Prospective bidders must demonstrate expertise in higher education marketing, proven experience with full-service advertising capabilities, and a track record of successful campaign development and implementation. The proposal submission deadline is May 15, 2026, with the opportunity having been posted on April 10, 2026, providing interested vendors approximately five weeks to prepare and submit their proposals.

The procurement documentation provided does not specify any set-aside designations, disadvantaged enterprise restrictions, or eligibility limitations for responding organizations, suggesting the opportunity may be open to qualified vendors of all types. No incumbent vendor information, existing contractor details, or current technology infrastructure requirements have been identified in the available contract information. Similarly, the specific budget range, estimated award value, or contract term details are not disclosed in the posted opportunity summary. Interested vendors should obtain the complete RFP document and technical specifications from the State of Maryland's procurement portal to identify any additional requirements, evaluation criteria, set-asides, and financial parameters that may apply to this solicitation.