RFP 24-ODU-09-HRS - Media Buying and Planning

The state of Virginia, through Old Dominion University, is seeking proposals for Media Buying and Planning services. The University is looking to partner with an experienced agency to build the Old Dominion University brand nationally through traditional and digital media channels. The selected vendor will be responsible for developing a comprehensive media plan, as well as managing paid media services such as media audits, planning, buying, and data reporting and analysis. Key objectives include improving brand awareness and driving prospective student enrollment. Proposals are due by April 18, 2024 at 11:00 AM local time, and the initial contract term is from the execution date through June 30, 2025, with options to renew for up to five additional one-year terms. Pricing will be a factor in the evaluation, but the University reserves the right to negotiate any and all pricing and financial considerations.

The University has set aspirational SWaM (small, women-owned, and minority-owned) spend targets and requires the successful offeror to provide quarterly reports on SWaM utilization. While the University has not set a specific budget, funds will be allocated based on various campaigns and initiatives. The University is open to compensation models such as direct pay or pre-payment arrangements, and indicates it has utilized various traditional and digital media channels in the past, including outdoor advertising, streaming, and social media.