RFP #24-606, Lead Generation Services

The State of Maryland, through Frederick County, has posted a Request for Proposals (RFP) for Lead Generation Services, Contract ID #66701c4cd899c41a550c27f6. The RFP is seeking vendors to provide lead generation services, with the key objectives of generating qualified sales leads and expanding the client base. The deliverables required include a comprehensive lead generation strategy, targeted outreach campaigns, and the provision of qualified leads that meet specific criteria. Vendors must demonstrate expertise in lead generation, lead nurturing, and customer relationship management, as well as the ability to integrate with existing marketing and sales technology platforms. The RFP outlines the evaluation criteria, which includes the proposed approach, the qualifications and experience of the vendor, and the overall cost-effectiveness of the solution. Proposals are due by July 16, 2024, and the county may conduct site visits or hold a bidders' conference to gather additional information from interested parties.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. However, the county may have a preference for vendors with experience serving government or public sector clients. The RFP does not mention any incumbent vendors or current contractors, and it does not provide a specific award value or budget range. Interested vendors should review the RFP carefully and submit their proposals by the stated deadline.