RFP 2025-01: Website Redesign

Covered California is conducting a comprehensive Request for Proposal (RFP 2025-01) for a full website redesign project targeting its public-facing consumer website (CoveredCA.com) and business website (hbex.coveredca.gov). The procurement seeks a highly qualified contractor to deliver end-to-end digital transformation services, including strategic planning, user experience research, visual design, content restructuring, content management system (CMS) evaluation, and complete technical development. The project aims to create a seamless, user-centered digital experience by integrating and migrating content across multiple platforms. Proposers must submit their responses by August 20, 2025, at 1:00 PM PST, with questions to be directed to HBEXSolicitation@covered.ca.gov using "RFP 2025-01" in the subject line. Potential contractors should review the full solicitation details on Covered California's solicitations webpage and must comply with the organization's Procurement and Contracting Manual, which provides specific guidelines for proposal submission and evaluation.

The procurement is exempt from standard state agency procurement processes under the Public Contract Code, potentially allowing for broader vendor participation. While specific set-aside designations are not explicitly detailed in the provided documentation, interested contractors should carefully review qualification requirements. The contract term is scheduled from November 10, 2025, to November 9, 2027, with a total estimated project budget of $1,500,000 for the base term and an additional $500,000 available through potential amendment. This suggests significant scope and complexity for the selected vendor, who will be responsible for delivering a comprehensive website redesign that enhances user experience and consolidates digital platforms. Interested firms should demonstrate expertise in web design, user experience research, content migration, and technical development within the healthcare and government digital services sector.