RFP_2025-01_-_Website_Redesign_Cal_eProcure.pdf
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- Attached to
- RFP 2025-01: Website Redesign
- Solicitation number
- 0000036209
- Issued by
- California
About this file
This Request for Proposal (RFP) is issued by Covered California, seeking a contractor to lead a comprehensive website redesign project for CoveredCA.com. The solicitation (RFP 2025-01) aims to redesign the public-facing consumer website and migrate content from the business website (hbex.coveredca.com) into a seamless, user-centered digital experience. The project will encompass end-to-end services including strategy, research, UX and visual design, content restructuring, CMS evaluation and implementation, and full technical development. The solicitation is scheduled for release on July 30, 2025, with proposals due by August 20, 2025, at 1:00 PM PST, and the contract term running from November 10, 2025, to November 9, 2027.
The total estimated project budget is $1,500,000 for the base term, with an additional $500,000 available through an amendment option. The procurement is governed by Covered California's Procurement and Contracting Manual and is exempt from standard state agency procurement processes under the Public Contract Code. Interested contractors must submit questions via email to HBEXSolicitation@covered.ca.gov, with "RFP 2025-01" in the subject line, and can access full solicitation details on Covered California's solicitations webpage at https://hbex.coveredca.com/solicitations/.
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Text version
July 30, 2025
Solicitation Number: RFP 2025-01
Solicitation Title: Website Redesign
Solicitation Purpose: Covered California is seeking a highly qualified Contractor to lead a comprehensive, multi-year redesign of its public-facing consumer website (CoveredCA.com) and to migrate and integrate content from its business website (hbex.coveredca.com) into a seamless, user-centered, high-performing digital experience. The selected Contractor will provide end-to-end services, including strategy, research, UX and visual design, content restructuring, CMS evaluation and implementation, and full technical development to support the organization’s outreach and enrollment goals.
Solicitation Estimated Amount: $1,500,000.00 (base term); additional $500,000 (amendment option)
Solicitation Estimated Term: November 10, 2025 – November 9, 2027
Solicitation Due Date: August 20, 2025, by 1:00 PM PST
This procurement is governed by Covered California’s Procurement and Contracting Manual, which was developed pursuant to Government Code Section 100505, and is exempt from Part 2 of Division 2 of the Public Contract Code (PCC), which governs state agency procurement processes.
How to Access Active Solicitations: All solicitation opportunities are located on Covered California’s Solicitations page on the following website:
https://hbex.coveredca.com/solicitations/. For best results, please cut and paste the above link directly into a new window or new browser tab.
Contact Information: For questions regarding this RFP, please contact Covered California via email at HBEXSolicitation@covered.ca.gov with “RFP 2025-01” in the subject line. When sending questions via email, please reference the RFP number in all communications. Phone calls will not be accepted.
Thank you for your interest in working with Covered California!
https://hbex.coveredca.com/solicitations/PDFs/Covered_California_Procurement_and_Contracting_Manual_April_2025.pdf https://hbex.coveredca.com/solicitations/PDFs/Covered_California_Procurement_and_Contracting_Manual_April_2025.pdf https://hbex.coveredca.com/solicitations/ mailto:HBEXSolicitation@covered.ca.gov
File details come from the government source that posted it. Updated .