RFP 2024-25-01 Website Redesign and Value Propositions

Eastern Oregon University (EOU) has issued Request for Proposals (RFP) 2024-25-01 for a comprehensive website redesign and value proposition development project. The procurement seeks a qualified marketing and website design firm to completely overhaul the university's main website, eou.edu, with mandatory use of WordPress as the content management system. Key deliverables include redesigning the website, migrating approximately 2,600 pages and 2,000 posts, developing four data-driven value propositions, and creating Spanish language content. The project requires integration with existing systems such as Slate CRM, Ellucian Banner, and Okta SSO, with specific technical requirements including 99.9% uptime, capacity for 200,000+ monthly pageviews, and 25-50GB data storage. EOU has established specific success metrics, including increasing new users by 10%, return visitors by 10%, and organic traffic by 3%. The RFP mandates virtual workshop sessions and emphasizes lead generation, accessibility compliance, and alignment with existing branding. Proposals are due by December 6, 2024, with a project timeline spanning from March 1, 2025, to July 1, 2026.

The procurement provides a preference for Oregon-based vendors, though non-resident foreign contractors may participate subject to specific tax and legal requirements. While no specific set-aside designations are explicitly mentioned, the university will likely evaluate proposals based on demonstrated experience in higher education, technical expertise, content strategy capabilities, and project management approach. The maximum budget for the entire project is $300,000, which must include the first year of maintenance but excludes travel costs. Vendors are expected to provide post-launch support, ongoing maintenance options, and potential warranty or bug fix provisions. The selected firm will need to act as a long-term strategic partner, capable of developing compelling digital experiences that align with EOU's institutional goals. Integration requirements include compatibility with existing digital infrastructure, particularly the online.eou.edu platform, and the ability to enhance user experience across multiple digital touchpoints. Pricing proposals should comprehensively address both the initial redesign and potential future website support and development needs.