Requests for proposals to develop a geotargeting campaign to elevate Allegany County NYS visibility among site selectors and business developers

Allegany County, New York is seeking proposals from qualified consulting firms to develop a comprehensive geotargeting digital advertising campaign designed to elevate the county's visibility among site selectors and business developers. The Request for Proposals (RFP) outlines a one-year project focused on creating and deploying strategic digital advertising across platforms including Google Display, LinkedIn, and trade publication networks. The campaign's primary objectives include highlighting Allegany County's key business advantages such as available sites, skilled workforce, strategic location, and business-friendly climate. Proposals must be submitted to Ashley Smith at development@alleganyco.gov by December 1, 2025, at 4:00 PM. Evaluation criteria will comprehensively assess vendor qualifications, including references, staff expertise, relevant experience, past deliverable quality, proposed work methodology, and total project cost. The county will select the most advantageous proposal based on best value, considering quality, cost, and operational efficiency among responsive and responsible offerors.

There are no specific set-aside designations for this procurement, with the RFP noting that Service-Disabled Veteran-Owned business preferences do not apply. The total project budget is not expected to exceed $10,000, indicating a relatively modest scope of work. No incumbent vendors or existing contractors are mentioned in the documentation. The RFP indicates that the county reserves the right to accept or reject any proposal, maintaining flexibility in the selection process. Potential respondents should be prepared to develop creative assets, manage targeted ad placements, provide ongoing campaign optimization, and deliver detailed performance reporting. Firms interested in responding should carefully review the full RFP document and ensure their proposal comprehensively addresses the outlined scope of work and evaluation criteria.