Request for Proposals, KY Safe Teen Driving Challenge

The Kentucky Transportation Cabinet's Office of Highway Safety is seeking financial sponsors for the KY Safe Teen Driving Challenge, a teen driving safety competition targeting drivers aged 15-19 across Kentucky. The Request for Proposals (RFP) aims to support a mobile app-based competition that tracks and incentivizes safe driving behaviors, including monitoring metrics such as speeding, phone distraction, hard braking, sharp turning, and rapid acceleration. Proposals are due by November 14, 2025, at 2:00 PM EST, with sponsorship levels ranging from $500 to $5,000. The competition will award prizes to students and schools in December 2025, building on a previous challenge that engaged over 1,200 teen drivers, with approximately 800 active participants and nearly 500 teens achieving safe driving scores of 80% or higher. Sponsor benefits include logo placement on the contest landing page, recognition on Highway Safety social media accounts, inclusion in press releases, and participation in a statewide youth safety initiative.

The procurement appears to be open to various sponsoring organizations, with no specific set-aside designations mentioned in the documentation. Partners for the initiative include AAA, Kentucky State Police, the Education Cabinet, and Governor Andy Beshear, who are backing the program's primary goal of reducing teen driving accidents. The competition addresses a significant safety concern, as previous data shows over 47,000 teen driving crashes in Kentucky, resulting in 13,000 injuries and 210 deaths in the past three years. Interested vendors must submit their proposals through the Kentucky Vendor Self Service (VSS) system, with a maximum attachment size of 65000 KB and a limit of ten documents per submission. While specific budget ranges are not explicitly detailed, sponsorship levels are clearly defined at $500, $1,000, $2,500, and $5,000, providing flexibility for potential sponsors. Vendors must also complete the Annual Affidavit for Bidders, Offerors and Contractors, which requires compliance with Kentucky campaign finance laws and remains valid for one year from the date of execution.