Rebranding of signage for SFA Athletic Department

Stephen F. Austin State University (SFA) has issued a Request for Proposal (RFP) for comprehensive rebranding of the William R. Johnson Coliseum, targeting implementation for the 2025-2026 basketball season. The procurement seeks a vendor to provide graphic design and installation services for extensive facility upgrades, including signage, wayfinding, court design, historical displays, Hall of Fame areas, digital touchscreen displays, hospitality areas, and VIP experiences. The RFP requires proposals to be submitted by March 17, 2025 at 5:00 PM, with proposal openings scheduled for March 18, 2025. Evaluation criteria will be weighted as follows: Financial Proposal (35%), Qualifications and Experience (45%), Past Relationship with University (10%), and References (10%). Vendors must provide pricing for graphic design services per hour, installation services per hour, and wall wraps per square foot for both smooth and textured surfaces. The project aims to enhance fan experience and foster pride within the athletic community, incorporating the Purple Lights fundraising program.

The university has established a Historically Underutilized Business (HUB) subcontracting goal of 26% for other services, indicating a preference for diverse vendor participation. The RFP does not specify a precise budget range, but pricing will be negotiated after bid award. Vendors will be expected to integrate with existing facility infrastructure and potentially work with current branding elements, as evidenced by sample photos showing existing column wraps featuring basketball players and wall murals with historical imagery. The selection process is expected to conclude in March 2025, with work anticipated to begin shortly after contract execution. While no specific incumbent vendors are mentioned, the project represents an opportunity for design and fabrication firms with experience in sports facility branding, graphic design, and installation services to demonstrate their capabilities in transforming athletic spaces.