RC4 Marketing, LLC

The Florida Department of Agriculture and Consumer Services (FDACS) has issued a Notice of Intended Single Source Purchase (PUR 7776) for marketing and promotional services related to "Fresh From Florida" sponsorship activities. This procurement, jurisdictionally located in Leon County, seeks to secure sponsorship and brand activation services through the Triumph Racing Team's Daytona Supercross event. The deliverables include prominent logo placement on racing assets and rider gear, brand activation opportunities in the Triumph hospitality area, and exclusive marketing rights featuring Ricky Carmichael's name, image, and likeness for promotional use throughout the contract period. The contract will extend from execution through June 30, 2026, and the FDACS is authorized to conduct this promotional advertising under Florida Statutes sections 571.02 and 571.24, which permit the agency to promote Florida agricultural products through various media channels. The deadline for prospective vendors to submit information regarding their capability to provide these services is February 13, 2026, with the notice having been posted on January 23, 2026, satisfying the mandatory 15-business-day advertisement requirement. No specific evaluation criteria beyond vendor capability are outlined, as this is a single source procurement.

This procurement has been designated as a single source acquisition, restricting eligible respondents to RC4 Marketing, LLC, which has been identified as the sole authorized vendor due to its exclusive ownership of licensing, naming rights, and trademarks representing Ricky Carmichael and the Triumph Racing Team. No other vendor can legally provide access to these proprietary assets or associated rights, making competitive bidding infeasible. The notice indicates no set-aside designations for disadvantaged enterprises or other restricted organizational categories. RC4 Marketing, LLC is the incumbent and sole qualified vendor for this contract. The estimated dollar amount for this single source acquisition is approximately $100,000, with an approximate contract value of $50,000. The procurement was approved by Susan McKinley (Director, Division of Marketing and Development), Yolanda Roundtree (Chief, Bureau of Seafood & Agriculture Marketing), Stephanie Bergozza (Purchasing Director), and Joey B. Hicks (Director, Division of Administration).