PUR 7776_RC4, Marketing LLC.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: RC4 Marketing, LLC

Short description of the commodity or service desired: "Fresh From Florida" sponsorship

CONTACT

Name: Stephanie Bergozza

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, Florida 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 25 26 85

Date posted: 1/23/2026 Last day for receipt of information: 2/13/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Sports event promotion and sponsorship

Quantity or Term (as appropriate):

Date of execution through June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

FDACS intends to purchase promotional advertising for the “Fresh From Florida” brand through sponsorship of Triumph Racing Team at the Daytona Supercross event. Pursuant to sections

571.02 and 571.24, F.S., the FDACS is authorized to promote Florida agricultural products through the “Fresh From Florida” campaign. This includes advertising via promotions, print, television, and digital media. This sponsorship includes prominent logo placement on racing assets and rider gear, brand activation opportunities in the Triumph hospitality area, and exclusive marketing rights featuring Ricky Carmichael’s name, image, and likeness for use throughout the year. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

RC4 Marketing, LLC

Estimated Dollar Amount:

Approximate amount up to $100,000

Approximate contract amount $50,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

RC4 Marketing, LLC is the sole authorized vendor permitted to provide these services due to its exclusive ownership of licensing, naming rights, and trademarks representing Ricky Carmichael and the Triumph Racing Team. No other vendor can offer access to these assets or provide the associated rights required for this campaign.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susan McKinley, Director, Division of Marketing and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director, Bureau of General Services

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.