Proprietary Trademark License and Promotional Support Agreement with Pro Silver Star Ltd.

The Texas Lottery intends to enter into a proprietary Trademark License and Promotional Support Agreement with Pro Silver Star Ltd., a Texas limited partnership that owns the rights to the Dallas Cowboys Football Club, Ltd. trademarks. This agreement will allow the Texas Lottery to market and promote Texas Lottery games, including a Dallas Cowboys scratch-off game, through advertising and promotional support, including prize fulfillment and the rights to place Texas Lottery advertisements in AT&T Stadium. The Texas Lottery has contracted successfully with Pro Silver Star Ltd. since 2009 and believes the strength of the Dallas Cowboys brand and the popularity of the unique experiential second chance-drawing prizes will contribute positively to lottery sales and revenue generation for the Foundation School Fund. This solicitation is being advertised in accordance with the State Lottery Act, the Texas Lottery's administrative rules, and other applicable laws of the State of Texas. If a competing vendor believes it can satisfy the specifications, it should respond with its product and explain how the specifications will be adequately met.

This is a proprietary purchase, and the Texas Lottery is not designating any set-aside for disadvantaged enterprises. Pro Silver Star Ltd. is the incumbent vendor, and the Texas Lottery believes its existing agreement and relationship with the company will allow for the successful integration and promotion of the Dallas Cowboys branded lottery games. The potential award value is not specified, but the objective is to generate increased lottery sales and revenue for the Foundation School Fund through the marketing and promotional support provided by the Dallas Cowboys brand.