ESBD_File_345849_Cowboys FY 2024 Sole Source - Final.docx.pdf
PDF 345 KB Posted
- Attached to
- Proprietary Trademark License and Promotional Support Agreement with Pro Silver Star Ltd.
- Solicitation number
- 362-24-0256RQ
- Issued by
- Dallas County, Irving City, Texas
About this file
This document is a memo to file regarding a proprietary purchase of a Trademark License and Promotional Support Agreement between the Texas Lottery and Pro Silver Star Ltd., a Texas limited partnership that owns the rights to the Dallas Cowboys Football Club, Ltd. trademarks. The agreement will allow the Texas Lottery to market and promote Texas Lottery games, including a Dallas Cowboys scratch-off game, through advertising and promotional support, including prize fulfillment and the rights to place Texas Lottery advertisements in AT&T Stadium. The Texas Lottery has contracted successfully with Pro Silver Star Ltd. since 2009 and believes the strength of the Dallas Cowboys brand and the popularity of the unique experiential second chance-drawing prizes will contribute positively to lottery sales and revenue generation for the Foundation School Fund.
The Texas Lottery is conducting this proprietary purchase in accordance with the State Lottery Act, the Texas Lottery's administrative rules, and other applicable laws of the State of Texas. If a competing vendor believes it can satisfy the specifications, it should respond with its product and explain how the specifications will be adequately met.
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Text version
To: File
CC: Robert Tirloni, Lottery Operations Division Director
Juanita Rylee, Contracts and Procurement Manager
Debbie Pina, Purchasing Manager
Will Russ, Products Manager
From: Ryan Mindell, Deputy Executive Director
Date: December 14, 2023
Re: Proprietary Purchase for a Trademark License and Promotional Support Agreement with
Pro Silver Star Ltd. (Dallas Cowboys)
Pursuant to Executive Director Order No. 23-0009, this is a memo to file for the proprietary purchase of a Trademark License and Promotional Support Agreement with Pro Silver Star Ltd. a
Texas limited partnership that owns and/or has the rights to license the trademarks of the Dallas
Cowboys Football Club, Ltd. for advertising and promotional support (including prize fulfillment and the rights to place Texas Lottery advertisements in AT&T Stadium), to market and promote
Texas Lottery games, including a Dallas Cowboys scratch-off game(s).
The Texas Lottery has contracted successfully with Pro Silver Star Ltd. since 2009 who has proven to be a reliable and consistent partner. Licensed property scratch ticket games help serve a niche by capitalizing on well-known, branded concepts. These games provide an opportunity for members of the public who might not typically purchase a lottery ticket to do so, because of their familiarity with the branded property.
The agency believes that the strength of the Dallas Cowboys brand combined with the popularity of the unique experiential second chance-drawing prizes should create a successful game that will contribute positively to lottery sales and revenue generation for the Foundation School Fund.
I am approving this request for a proprietary purchase.
Ryan Mindell
Deputy Executive Director
DocuSign Envelope ID: 76EDFCC3-40BC-4A9B-A126-052B64CDD8EA
12/14/2023
| 2023-12-14T13:11:19-0800 | |
| Digitally verifiable PDF exported from www.docusign.com |
File details come from the government source that posted it. Updated .