Proprietary Trademark License and Promotional Support Agreement with Frisco Management, L. P.

The Texas Lottery intends to enter into a Proprietary Trademark License and Promotional Support Agreement with Frisco Management, L.P., a Texas limited partnership that owns and/or has the rights to license the trademarks of The Star Complex in Frisco, Texas, which is the Dallas Cowboys football team's training facility. The agreement includes the rights for advertising and promotional support of the Texas Lottery in The Star Complex, including the use of the facility's digital signage and social media assets, as well as the use of The Star Complex and related trademarks to market and promote Texas Lottery games, including a potential Dallas Cowboys scratch ticket. The Texas Lottery believes this agreement will enhance lottery game sales and contribute positively to the Foundation School Fund. The agreement is subject to the State Lottery Act, the Texas Lottery's administrative rules, and other applicable laws of the State of Texas.

This solicitation is being advertised in accordance with the State Lottery Act and the Texas Lottery's administrative rules. If a competing vendor believes it can satisfy the specifications, it should respond with its product and explain how the specifications will be adequately met. The agreement is being pursued as a proprietary purchase, and the Texas Lottery believes Frisco Management, L.P. is a reliable and consistent partner. The jurisdictions affected include Dallas County and Irving City. The due date for responses is January 5, 2024.