ESBD_File_345492_Proprietary Purchase Memo- FMLP_FINAL.docx.pdf
PDF 381 KB Posted
- Attached to
- Proprietary Trademark License and Promotional Support Agreement with Frisco Management, L. P.
- Solicitation number
- 362-24-0178RQ
- Issued by
- Dallas County, Irving City, Texas
About this file
This document is a Proprietary Purchase Memo from the Texas Lottery, which outlines the agency's intent to enter into a Trademark License and Promotional Support Agreement with Frisco Management, LP, a Texas limited partnership that owns and/or has the rights to license the trademarks of The Star Complex in Frisco, Texas (the Dallas Cowboys football team training facility). The agreement includes the rights for advertising and promotional support of the Texas Lottery in The Star Complex, including the use of the facility's digital signage and social media assets, as well as the use of The Star Complex and related trademarks to market and promote Texas Lottery games, including a potential Dallas Cowboys scratch ticket. The Texas Lottery has successfully contracted with Frisco Management, LP since 2016 and believes the appeal of The Star Complex and the Dallas Cowboys brand, combined with the opportunity to reach additional players, will enhance lottery game sales and contribute positively to the Foundation School Fund.
The agreement is being pursued as a proprietary purchase, and the Texas Lottery believes Frisco Management, LP is a reliable and consistent partner. The agreement is subject to the State Lottery Act, the Texas Lottery's administrative rules, and other applicable laws of the State of Texas. The Texas Lottery is the sole agency involved in this agreement, and the jurisdictions affected include Collin County, Frisco City, and Frisco City.
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Text version
To: File
CC: Robert Tirloni, Lottery Operations Director
Heidi Moreno, Advertising and Promotions Manager
Debbie Pina, Purchasing Manager
Juanita Rylee, Contracts and Procurement Manager
From: Ryan Mindell
Date: November 14, 2023
Re: Proprietary Purchase for Trademark License and Promotional Support Agreement with Frisco
Management, LP.
Pursuant to Executive Director Order No. 23-0009, this is a memo to file for the proprietary purchase of a
Trademark License and Promotional Support Agreement with Frisco Management, LP. a Texas limited partnership that owns and/or has the rights to license the trademarks of The Star Complex (the Dallas
Cowboys football team training facility) in Frisco, Texas. It includes the rights for advertising and promotional support of the Texas Lottery in The Star Complex and its digital signage and social media assets, and to use The Star Complex, complex and related trademarks to market and promote Texas Lottery games, including but not limited to a Dallas Cowboys scratch ticket(s).
The Star Complex, a 91-acre campus in Frisco, TX, is the world headquarters for the Dallas Cowboys. It contains the team’s training facility, Dallas Cowboys Ring of Honor Walk, the war room for the NFL draft, a Cowboys sports store. Within The Star Complex lies the Ford Center, a 12,000 seat, 510,000 square foot indoor athletic facility. Besides being the team’s practice field, it is also used for high school sports games, competitions, and private events. It also currently houses the High School Football Tribute Presented by the
Texas Lottery space at the front entry. Retail stores, restaurants, hotel, medical center, and other entertainment are located inside The Star Complex as well.
The Texas Lottery has contracted successfully with Frisco Management, LP since 2016 who has proven to be a reliable and consistent partner. The Texas Lottery is choosing to partner with Frisco Management, LP for the unique marketing and promotional support opportunities generated from this agreement.
The agency believes the appeal of The Star Complex and the Dallas Cowboys brand combined with the opportunity to reach additional players with the Texas Lottery brand will enhance sales of lottery games and contribute positively to lottery sales and revenue generation for the Foundation School Fund.
I am approving this request for a proprietary purchase.
Ryan Mindell
Deputy Executive Director
DocuSign Envelope ID: 5A7BA215-6119-43E0-8719-88E993A6C222 https://en.wikipedia.org/wiki/Dallas_Cowboys_Ring_of_Honor
Re: Proprietary Purchase for Trademark License and Promotional Support Agreement with Frisco Management, LP.
| 2023-11-14T10:35:45-0800 | |
| Digitally verifiable PDF exported from www.docusign.com |
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