Office of Community Affairs Outreach and Education

The County of San Mateo is seeking community partners to conduct targeted outreach and education services through a Request for Proposals (RFP No. 2025-RFP-00418) focused on engaging hard-to-reach populations within San Mateo County. The primary objective is to connect residents facing significant barriers, such as language challenges and limited technological access, with county resources, services, and initiatives. Eligible organizations will develop culturally and linguistically appropriate outreach strategies targeting specific demographic groups including low-income, limited-English speaking, and immigrant communities. The RFP requires proposers to demonstrate effectiveness in reaching target communities, cultural competency, project implementation approach, and organizational capacity to manage outreach campaigns. Key evaluation criteria include the organization's ability to communicate in languages such as Chinese, Samoan, Spanish, Tagalog, or Tongan, with a preference for in-person engagement methods. Critical dates for this opportunity include the RFP release on March 14, 2025, questions deadline on March 21, 2025, proposal submissions due on April 4, 2025, tentative interviews on April 21, 2025, and an anticipated contract award date of June 10, 2025.

The procurement is restricted to specific types of organizations, including non-profit, tax-exempt organizations, governmental agencies, educational institutions, or entities with a demonstrated three-year history of community outreach in San Mateo County. Eligible applicants can request funding between $5,000 and $30,000 per contract, with a potential total program value of up to $300,000 annually. The contract will have an initial one-year term with an option for a one-year extension. Organizations must be legally authorized to do business in California and capable of developing comprehensive outreach materials targeting diverse populations such as African Americans, children, disabled individuals, immigrants, low-income residents, seniors, veterans, and young adults. The contract covers specific geographic regions within San Mateo County, including areas like Daly City, Redwood City, Half Moon Bay, and others, with a focus on creating targeted communication strategies. Specific deliverables will include education and outreach campaigns on topics such as emergency response services, tenant protection rights, and farmworker housing conditions, with an emphasis on bridging communication and service access gaps for underserved communities.