Notice of intent to award-lottery RFP for media audit

The Michigan Lottery initiated a Request for Proposal (RFP 190000000638) for media audit services, seeking a comprehensive third-party review of four radio media buys conducted in 2018. The procurement was conducted through the SIGMA VSS system, with the RFP originally posted on January 24, 2019, and proposals due on March 5, 2019. The scope of work required a detailed audit of media purchasing activities, with specific focus on evaluating the effectiveness and efficiency of radio media investments. Six vendors submitted proposals, including Media Management Inc., King Media Inc., Robindale Consulting LLC, Edge Partnership, Accenture LLP, and Davison, Dietsch & McCarthy Inc. An evaluation committee comprised of the Lottery's Advertising & Promotions Director and Draw Games Product Manager reviewed the submissions, with key evaluation criteria centered on demonstrated experience in third-party media auditing at an appropriate scale and scope. Only two vendors, Media Management Inc. and Accenture LLP, were deemed responsive and responsible, with the other four disqualified due to insufficient proven experience.

The contract award recommendation favored Media Management Inc., who submitted the lowest bid at $24,000, compared to Accenture's $110,000 proposal. The procurement covered Ingham County and Durand City jurisdictions within Michigan, with the final award pending State Administrative Board approval. No specific set-aside designations or restrictions for disadvantaged enterprises were explicitly noted in the documentation. The procurement did not indicate integration requirements with existing infrastructure or technology. Unsuccessful bidders were invited to schedule debriefing sessions with the Solicitation Manager to understand the rationale behind their non-selection. The total contract value was set at $24,000, representing a relatively modest investment for the media audit services. The procurement timeline indicated a notice of intent to award date of April 8, 2019, with a final decision deadline of April 16, 2019.