FY19 Media Audit Award Recommendation.pdf
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- Solicitation number
- NIA1-275-190000000420-1
- Issued by
- Ingham County, Durand City, Michigan
About this file
This is an Award Recommendation document from the Michigan Lottery for RFP 190000000638 seeking Media Audit services. The RFP was posted on SIGMA VSS on January 24, 2019 with proposals due March 5, 2019. The scope involved providing media audit services to cover four separate Lottery radio media buys from 2018. Six vendors submitted proposals: Media Management Inc., King Media Inc., Robindale Consulting LLC, Edge Partnership, Accenture LLP, and Davison, Dietsch & McCarthy Inc. The evaluation was conducted by a Subject Matter Expert Committee consisting of the Lottery's Advertising & Promotions Director and Draw Games Product Manager.
Of the six bidders, only Media Management Inc. (Bidder #1) and Accenture LLP (Bidder #5) met the requirements of being responsive and responsible vendors. The other four bidders were disqualified due to lack of demonstrated experience in third-party media auditing of the necessary size and scope. Based on pricing evaluation, Media Management Inc. submitted the lowest bid at $24,000 compared to Accenture's $110,000. The award recommendation was made to Media Management Inc. for $24,000, pending State Administrative Board approval. Unsuccessful bidders were encouraged to schedule debriefing sessions with the Solicitation Manager to understand the rationale for non-selection.
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Text version
Version 2 Revised: 2/2019
Award Recommendation
The Michigan Lottery has completed the evaluation of RFP 190000000638 for Media Audit services and has recommended an award to Media Management, Inc. in the amount of $24,000, pending State Administrative Board approval, if applicable. More information on the State Administrative Board can be found at: State Administrative Board.
Bidders who were not recommended for the award are encouraged to schedule a debriefing session with the Solicitation Manager. The debriefing session will provide the bidder with the State’s rationale on why the bidder was not recommended for the award. The Solicitation Manager may be contacted as follows:
Lucy Kish, Solicitation Manager Kishl1@michigan.gov 517-335-5683
Background Information:
This Request for Proposal (RFP) was to solicit responses for selection of a Contractor to provide media audit services. This audit will cover four separate Lottery radio media buys from 2018.
Bidders:
The RFP was posted on SIGMA VSS on January 24, 2019. The following bidders submitted proposals by the published due date of March 5, 2019.
Bidder Address City, State Zip
SDVOB*
#1 MEDIA MANAGEMENT, INC.
702 Spirit 40 Park, Suite 110 Chesterfield, MO 63005
NO
#2 KING MEDIA, INC.
1555 Watertower Place, Suite 200 East Lansing, MI 48823
#3 ROBINDALE CONSULTING LLC
P.O. Box 768 Narbeth, PA 19072
NO
#4 EDGE PARTNERSHIP 117 E. Kalamazoo St.
Lansing, MI 48933
NO
#5 ACCENTURE LLP 1001 Woodward Ave., 4th Floor Detroit, MI 48226
NO
#6 DAVISON, DIETSCH & MCCARTHY, IN. 100 Grandville Ave. SW, Suite 600 Grand Rapids, MI 49503
*SDVOB: Service-Disabled Veteran Owned Business
STATE OF MICHIGAN PROCUREMENT
Michigan Lottery 101 E. Hillsdale St., Lansing, MI 48933 P.O. Box 30023, Lansing, MI 48909
Evaluation Synopsis
I. Evaluation Process
A Responsible Vendor is a vendor that demonstrates it has the ability to successfully perform the duties identified by the solicitation. A Responsive proposal is one that is submitted in accordance with the solicitation instructions and meets all mandatory requirements identified in the solicitation.
Solicitation Instructions and Vendor Questions.
Solicitation Instructions, Section 8, Evaluation Process.
The full evaluation process is stated in the RFP Proposal Instructions.
II. Evaluation Method
Responses to this solicitation were reviewed by a Subject Matter Expert Committee which consisted of the following individuals:
Advisory Tim Shafer, Advertising & Promotions Director Michigan Lottery – Marketing Division Mandy Miller, Draw Games Product Manager Michigan Lottery – Marketing Division
III. Evaluation Results (Statement of Work requirements)
A. Bidder #1
Bidder #1 has met the requirements of being responsive and responsible.
B. Bidder #2
Bidder #2 has not met the requirements of being responsive and responsible due to a lack of demonstrated experience in the field of third-party media auditing of the size and scope necessary to perform the duties identified in the solicitation.
C. Bidder #3
Bidder #3 has not met the requirements of being responsive and responsible due to a lack of demonstrated experience in the field of third-party media auditing of the size and scope necessary to
D. Bidder #4
Bidder #4 has not met the requirements of being responsive and responsible due to a lack of demonstrated experience in the field of third-party media auditing of the size and scope necessary to
E. Bidder #5
Bidder #5 has met the requirements of being responsive and responsible.
F. Bidder #6
Bidder #6 has not met the requirements of being responsive and responsible due to a lack of demonstrated experience in the field of third-party media auditing of the size and scope necessary to
IV. Pricing Summary
Pricing was evaluated for the bidders who passed technical. The following is a summary of their price proposals:
Deliverable Bidder #1 Bidder #5 1 Media Audit $24,000 $110,000
Total Price $24,000 $110,000
VI. Award Recommendation:
Award recommendation is made to the responsive and responsible Bidder who offers the lowest price to the State of Michigan. Low price is determined by the Bidder who meets the requirements and offers the lowest overall price as demonstrated by its proposal. Award Recommendation is made to Media Management Inc. in the amount of $24,000.
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