NOI - MOTT Due Diligence Brand USA

The Massachusetts Office of Travel and Tourism (MOTT) is pursuing a best value procurement for international marketing services with Brand USA for fiscal year 2025. The procurement seeks comprehensive multi-channel international marketing programming targeting key markets including Canada, United Kingdom, Germany, and Latin America. Specific deliverables include global inspiration campaigns, content advertisements, media activation, and web programming via Visit the USA native programmatic platforms. Brand USA is uniquely positioned as the sole potential vendor, having been established by the Travel Promotion Act of 2009 as the nation's exclusive public-private partnership for coordinated U.S. travel marketing. The solicitation requires vendors to submit responses through COMMBUYS by 5:00 PM ET on November 22, 2025, with a contract period covering FY2025. The procurement emphasizes strategic development of international visitation through targeted marketing initiatives. Evaluation will focus on Brand USA's demonstrated capabilities in reaching international markets cost-effectively.

The procurement appears to be unrestricted in terms of small business or disadvantaged enterprise set-asides, with Brand USA being the presumptive vendor due to its unique governmental status. The organization's funding model involves non-federal contributions from destinations, travel brands, and private-sector organizations, supplemented by matching funds from the U.S. government collected through the Visa Waiver Program. While specific budgetary details are not explicitly stated, the procurement suggests a significant investment in international tourism marketing. No incumbent vendors are mentioned beyond Brand USA, and no specific technical integration requirements are outlined in the documentation. The contract will be executed using the Commonwealth of Massachusetts Standard Contract Form, which includes provisions for payment terms, tax compliance, and various certification requirements. Potential vendors should carefully review the attached Commonwealth Terms and Conditions and follow the detailed submission instructions provided in the "instructions-for-vendors-responding-to-bids.docx" document.