New York Yankees Partnership

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement opportunity with the New York Yankees Partnership for a sports event promotion and sponsorship contract. This unique procurement is specifically focused on promoting Florida agricultural commodities and related businesses through a partnership with the Tampa Tarpons. The contract, authorized under Florida Statute 571.2, will run from execution through June 30, 2026, and includes comprehensive marketing initiatives such as game-day activations, signage placements, and digital integrations designed to reach a broad audience. Prospective vendors who believe they can provide similar commodities or services are required to submit relevant information to the department's contact person no later than May 27, 2025, at 3:00 PM. The department will review any submitted information and determine whether the services are truly available from a single source, with potential publication of the intended decision on the Vendor Information Portal pursuant to Section 120.57(3) of Florida Statutes.

This procurement opportunity appears to be exclusively available to the New York Yankees Partnership due to their unique ownership, licensing, naming rights, and trademarks. The contract has an estimated value of approximately $50,000, with a total budgeted amount of up to $75,000. No specific set-aside designations or restrictions for disadvantaged enterprises were explicitly mentioned in the documentation. The procurement is specific to Leon County and will involve extensive promotional activities centered on agricultural marketing. Key decision-makers for this contract include the Chief of Seafood and Agriculture Marketing and the Director of Marketing and Development, who have approved the single-source justification. While alternative vendors are invited to demonstrate their capability to provide similar services, the documentation suggests a strong preference for the New York Yankees Partnership based on their unique marketing and promotional assets.