Municipal Brand Identification and Development

The City of Bay City is requesting proposals for comprehensive citywide brand strategy development, with proposals due August 5, 2026. The scope includes existing brand assessment, public and stakeholder engagement, brand strategy and messaging recommendations, and delivery of a final Citywide Brand Strategy and Action Roadmap. The work is community-driven and designed to establish a cohesive municipal brand identity to serve as the foundation for the city's external communications, marketing initiatives, and organizational identity across all city departments and services.

The deliverables encompass detailed community engagement processes, competitive analysis, brand positioning development, and actionable implementation guidelines for city adoption and ongoing use. The RFP establishes specific deliverables and timeline expectations with emphasis on stakeholder collaboration. Detailed submission requirements, pricing, and contract terms are outlined in the RFP document (RFP_COBC Branding Development and Identification.pdf, 788 KB).