Member services bureau (MSB) is a cooperative fundraising model currently supporting 52 public media organizations. MSB combines advanced membership technology, fundraising operations, marketing services, analytics, and strategic consulting into a singl

The University of New Mexico's KUNM radio station is seeking approval for a sole-source purchase of membership services from Contributor Development Partnership (CDP) through their Membership Services Bureau (MSB) under PBS Supplemental Vendor #101952657, with a proposal due September 18, 2026.

KUNM justified the sole-source procurement on the grounds that MSB's proprietary technology stack — RevCRM, Iterable, Tableau, Springboard, Snowflake, and DBT Cloud — integrates uniquely with KUNM's existing Blackbaud CRM infrastructure and includes predictive modeling and donor wealth screening capabilities unavailable from competing alternatives. The university evaluated Allegiance and Blackbaud CRM systems in 2022 and 2025 and determined that no competing vendor offers MSB's combination of membership program management, direct and digital fundraising operations, donor data management, analytics, benchmarking, forecasting, reporting, stewardship, and strategic fundraising consulting. The services also provide access to a cooperative network currently supporting 52 public media organizations.

The contract term is three years at a total value of $573,500. KUNM, a self-supporting department receiving no state funding allocation, requires this membership and revenue-generation solution following a 12% budget reduction from federal funding cuts. The station currently generates approximately $1.8 million annually from more than 8,000 contributing listeners. The data transfer mechanism complies with PCI standards, addressing security requirements for donor financial information. The sole-source form was submitted July 31, 2026.