Media Campaigns

The State of Montana, specifically the Department of Public Health and Human Services, Addictive and Mental Disorders Division, is seeking a digital marketing contractor to develop and deliver targeted messaging campaigns. This Request for Proposal (RFP) focuses on three distinct campaigns: Mental Health Resources Awareness (MHRA), Suicide Prevention Resources for Men (SPRM), and Naloxone Availability Awareness (NAA). The primary objective is to create digital marketing messages that effectively resonate with Montanans and raise awareness about critical mental health and substance abuse resources. Contractors must demonstrate the ability to craft compelling digital marketing strategies across various platforms, with the goal of increasing public understanding and engagement with these vital health services. The RFP was released on July 22, 2020, with proposals due by August 13, 2020, at 2:00 PM MDT. Bidders have the flexibility to submit proposals for one or all three campaigns, and must complete various required forms including client reference forms, budget line item justifications, and dark money disclosure documents. Evaluation will likely focus on the contractor's ability to develop targeted, impactful messaging that effectively communicates critical health information to the target audience.

The RFP indicates compliance with Executive Order No. 12-2016 on Equal Pay for Montana Women and Executive Order No. 15-2018 on political contribution disclosure, suggesting potential preferences for diverse or local vendors. While specific set-aside designations are not explicitly detailed, the procurement appears open to qualified digital marketing firms with expertise in public health communication. The contract will be awarded on a lump sum basis for each campaign, with Net 30 payment terms. The commodity codes associated with the project span educational services, health-related services, and media communications, indicating a comprehensive approach to public health messaging. The primary contact for this RFP is Rhonda Grandy, reachable at rhgrandy@mt.gov or +1 406-444-3320, who can provide additional details about the procurement. Although specific budget ranges are not disclosed in the available documentation, the multi-campaign nature of the RFP suggests a potentially significant investment in digital marketing efforts aimed at improving public health awareness and resources in Montana.