MassDOT due diligence posting of intent to accept a best value offer

The Massachusetts Department of Transportation (MassDOT) is issuing a due diligence posting for a best value offer to support its Road Safety Communications Program in Brockton, Massachusetts. MassDOT intends to contract with Travelers Marketing of Natick, Massachusetts for $150,000 over a six-month period (plus an evaluation period) to perform a range of tasks, including data analysis, stakeholder engagement, message development, media placement, and effectiveness assessment. The goal is to address Brockton's high crash and risk rates through a holistic approach that includes education and awareness campaigns to address behavioral safety issues such as distracted driving, impaired driving, lack of seat belt use, and speeding. MassDOT is posting this notice to determine if there are any other interested and qualified vendors that can provide a comparable or better offer, with responses due by August 21st at 3PM EST.

This contract opportunity is specific to the state of Massachusetts and supports MassDOT's partnership with the City of Brockton and Old Colony Planning Council to develop a Safety Action Plan for Brockton, which is ranked as the most high-crash and high-risk community in the Commonwealth. The contract will be awarded using the Commonwealth of Massachusetts' Standard Contract Form, which outlines the terms and conditions for state and local contract opportunities, including pricing, payment terms, and certification requirements. The contract does not appear to have any set-aside designations or restrictions on the types of organizations that can respond, and the existing incumbent vendor is not specified.