Marketing/Advertising Services - Missouri State Fair

The Missouri Department of Agriculture, through the Missouri State Fair, is seeking a comprehensive marketing and advertising services contract for the annual state fair event. The Request for Proposal (RFP) RFPS30034902100383 solicits vendors to provide a full suite of marketing services, including developing strategic marketing plans, creating advertising campaigns, designing promotional materials, and executing media placements. Specific deliverables include billboard designs, magazine advertisements, brochures, daily event guides, and digital marketing content. The technical proposal will be evaluated based on the vendor's strategic approach, creative concepts, and measurable objectives for promoting the Missouri State Fair. The original contract period runs from November 1, 2021, through October 31, 2022, with three potential one-year renewal periods. Vendors must submit electronic responses through the MissouriBUYS system by December 16, 2020, at 2:00 PM CST, and a pre-proposal teleconference was held to allow vendors to ask questions about the RFP requirements.

The RFP does not specify any set-aside designations or restrictions on vendor participation, indicating the solicitation is open to all qualified vendors. No incumbent vendor is identified in the documentation, and there are no mentioned requirements for disadvantaged enterprise participation. The RFP does not disclose a specific budget range or total contract value, though payment terms are established as Net 45 Days with delivery terms of Free On Board Destination. The contract will be awarded to the vendor providing the best value to the Missouri Department of Agriculture, with the successful bidder responsible for comprehensive marketing services that promote attendance and engagement with the Missouri State Fair. While specific funding sources are not detailed, the contract will be funded through the Missouri Department of Agriculture's budget for the State Fair. The jurisdictions involved in this contract include Clay County and Jefferson City, Missouri.