Market Research & Brand Development

The Charles County Department of Health is requesting proposals for comprehensive market research and brand development services, with proposals due April 6, 2026 at 4:00 p.m. and questions due March 30, 2026 at 4:00 p.m.

The scope spans five phases: Project Initiation & Planning (April 22–May 6); Data Collection including surveys, focus groups, and interviews (May 7–May 29); Data Analysis & Findings Report (June 1–June 19); Brand Strategy Development (June 22–July 24); Visual Identity Development including logo concepts and brand style guides (July 27–September 4); and Implementation Planning & Training (September 7–October 7). The contractor will assess public perception, stakeholder awareness, service utilization barriers, and communication effectiveness, then develop a modernized brand platform and visual identity positioning CCDoH as the trusted public health authority in Charles County.

Required qualifications include experience with public sector or public health organizations, expertise in market research methodology, demonstrated capability engaging diverse populations, brand development experience for government or mission-driven organizations, and strong graphic design skills. Proposers must be registered and in good standing with the Maryland State Department of Assessments and Taxation.

Proposals must include detailed cost breakdowns by phase, optional add-on services, and payment schedules tied to deliverables. Any subcontractors must be identified with role descriptions. The contract will be governed by Charles County and Maryland law and will require the successful proposer to enter into a Business Agreement that includes liability limitations and indemnification provisions. CCDoH reserves the right to reject any or all proposals, waive minor technicalities, and award to the lowest responsible bidder based on experience, past performance, total cost, and other factors deemed beneficial to the agency. All final deliverables are due October 7, 2026.