Legends Sales & Marketing, LLC

The Florida Department of Agriculture and Consumer Services has issued a statutorily mandated single-source procurement notice for sports event promotion and sponsorship services from Legends Sales & Marketing, LLC. The procurement focuses on multi-media advertising to promote the "Fresh From Florida" brand during Florida State University men's and women's sporting events. Legends Sales & Marketing, LLC is identified as the exclusive licensing proprietor of marketing rights for the university, with responsibilities encompassing broadcast, print, and in-stadium advertising. The contract term runs from execution through June 30, 2026, with a solicitation posted on 05/28/2025 and a final information receipt deadline of 06/18/2025. Key objectives include agricultural commodity promotion under Chapter 571, Part II of Florida Statutes, specifically targeting agricultural promotional campaigns and supporting value-added agricultural businesses.

The procurement appears to be a direct single-source acquisition without competitive bidding, with no explicit set-aside designations or restrictions on organizational respondents mentioned. Legends Sales & Marketing, LLC is positioned as the sole potential vendor, given their exclusive marketing rights management for Florida State University. The estimated contract value ranges from $300,000 to $500,000, representing a significant investment in agricultural promotional activities. No specific integration requirements with existing infrastructure or technology were detailed in the documentation. The procurement is being conducted through the Vendor Information Portal, following procedures outlined in Section 120.57(3) of Florida Statutes. Prospective vendors who believe they can provide comparable commodities or services are invited to submit relevant information to the department by the specified deadline.