PUR 7776_Legends Sales & Marketing, LLC.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Legends Sales & Marketing, LLC Short description of the commodity or service desired: Sports event promotion and sponsorship

CONTACT

Name: Nita Jackson, Government Analyst II Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 33

Date posted: 05/28/2025 Last day for receipt of information: 06/18/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Sports event promotion and sponsorship

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Alyssa McKnight, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Chapter 571, Part II, Florida Statutes: Florida Agricultural Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

The performance requirements are to include the following: The Division of Marketing and Development intends to purchase multi-media advertisements to promote the "Fresh From Florida" brand and generate retail sales for Florida agricultural products through the use of the "Fresh From Florida" logo as authorized by Legends Sales & Marketing, LLC during Florida State University men's and women's sporting events.

Intended Single Source:

Legends Sales & Marketing, LLC

Estimated Dollar Amount:

Approximate Amount: Up to $500,000.00

Approximate Contract Amount: $300,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Legends Sales & Marketing, LLC is the sole licensing proprietor of marketing rights for Florida State University. Legends Sales & Marketing, LLC manages the various aspects of multimedia marketing, including broadcast, print, in-stadium, etc. No other source is available to facilitate athletic-related advertising purchases at the university.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susan McKinley, Director, Division of Marketing and Development Alyssa McKnight, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.