Learfield Sports, LLC

The Florida Department of Agriculture and Consumer Services is advertising its intent to enter into a single-source agreement with Learfield Sports, LLC for sports marketing sponsorship services, with a deadline of September 10, 2026 for prospective vendors to submit information demonstrating capability to provide equivalent services. This is a mandatory 15-business-day advertisement period; the department is not soliciting competitive bids.

The scope is promotional advertising for the "Fresh From Florida" brand through a collegiate sports marketing partnership. The contract term runs from execution through June 30, 2027. The estimated contract value is $200,000 to $250,000.

The department justifies the single-source award based on Learfield Sports, LLC's exclusive status as the multimedia rights holder for participating collegiate sports programs, citing its sole ownership, licensing authority, naming rights, and trademark control as factors precluding competitive alternatives. The Division of Marketing and Development submitted the request under authority granted by section 570, Florida Statutes, which permits the department to promote agricultural products through various media channels, provided all promotional use of the "Fresh From Florida" logo complies with department rules and is coordinated through authorized partners.

Prospective vendors wishing to challenge the single-source determination must provide relevant information to the contact person listed in the notice no later than September 10, 2026. No pre-bid conference or site visit is scheduled.