SS 26 27 54 PUR 7776_Learfield .pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Learfield Sports, LLC Short description of the commodity or service desired: Sports Marketing Sponsorship

CONTACT

Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 54

Date posted: August 19, 2026 Last day for receipt of information: September 10, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600 - Sports event promotion and sponsorship

Quantity or Term (as appropriate):

Date of execution through June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the "Fresh From Florida" brand through its collegiate sports marketing partnership with Learfield Sports, LLC. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Learfield Sports, LLC

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

Estimated Dollar Amount:

Approximate Contract Amount: $200,000.00 Approximate Contract Amount Up to: $250,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Learfield Sports, LLC is the exclusive multimedia rights holder for the participating collegiate sports programs and is the only vendor able to provide these services due to its exclusive ownership, licensing authority, naming rights, and trademark control.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Alyssa McKnight - Development Representative Supervisor, Division of Marketing Yolanda Roundtree - Bureau Chief of Seafood and Agriculture Susan McKinley - Director, Division of Mareting and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.