Jacksonville Jaguars, LLC

The Florida Department of Agriculture and Consumer Services is publishing a 15-business-day notice of intent to enter into a single-source agreement with Jacksonville Jaguars, LLC for sports marketing sponsorship, with prospective vendors able to submit information through September 9, 2026. This is a sole-source procurement with no competitive bidding process unless a viable alternative vendor emerges during the notice period.

The scope is promotional advertising services for the "Fresh From Florida" brand through a sports marketing partnership with the Jaguars. All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners. The contract term runs through June 30, 2027.

The estimated contract value is $300,000 to $350,000. The department justifies single-source acquisition on the basis that Jacksonville Jaguars, LLC is the sole provider due to its exclusive ownership, licensing, naming rights, and trademark control. The procurement is authorized under Section 570, Florida Statutes, which permits the department to promote agricultural products through advertising via promotions, print, television, and digital media.

The requesting division is the Division of Marketing and Development. Prospective vendors who believe they can provide competing services must provide relevant information to the contact person listed in the PUR 7776 attachment by September 9, 2026. The department reserves the right to proceed with the single-source purchase if no viable competing vendors are identified following the review period.