PUR7776_Jacksonville Jaguars.pdf

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Attached to
Jacksonville Jaguars, LLC
Solicitation number
SS-16692
Issued by
Leon County, Florida

About this file

This is a Description of Intended Single Source Purchase (PUR 7776) filed by the Florida Department of Agriculture and Consumer Services for a sports marketing sponsorship agreement with Jacksonville Jaguars, LLC. The department seeks promotional advertising services for the "Fresh From Florida" brand through a sports marketing partnership with the Jaguars. The procurement is authorized under Section 570, Florida Statutes, which permits the department to promote agricultural products through advertising via promotions, print, television, and digital media. All promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners. The contract is intended for execution through June 30, 2027. The posting date was August 18, 2026, with a deadline for receipt of information from prospective vendors on September 9, 2026, providing a 15-business-day advertisement period as required by statute.

The estimated contract value ranges from $300,000 to $350,000. The department justifies this as a single-source acquisition because Jacksonville Jaguars, LLC is the sole provider of these services due to its exclusive ownership, licensing, naming rights, and trademark control. The requestor is the Division of Marketing and Development, with approvals from multiple department officials including the Director of Marketing and Development, the Chief of the Bureau of Seafood & Agriculture Marketing, and the Purchasing Director II. This procurement notice invites prospective vendors to provide information regarding their ability to supply the described services; however, the agency reserves the right to proceed with the single-source purchase if no viable competing vendors are identified following the review period.

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PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICE

TITLE: Jacksonville Jaguars, LLC

Short description of the commodity or service desired: Sports Marketing Sponsorship

CONTACT

Name: Brittany Harvey

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 55

Date posted: 08/18/2026 Last day for receipt of information: 09/09/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

90141600-Sports Marketing Sponsorship

Quantity or Term (as appropriate):

Date of Execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing intends to purchase promotional advertising for the “Fresh From

Florida” brand through its sports marketing partnership with Jacksonville Jaguars, LLC. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh

From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Jacksonville Jaguars, LLC

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Estimated Dollar Amount:

Approximate Contract Amount: $300,000.00

Approximate Contract Amount up to: $350,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Jacksonville Jaguars, LLC is the sole provider of these services due to its exclusive ownership, licensing, naming rights, and trademark control.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Susie McKinley, Director, Division of Marketing and Development

Alyssa McKnight, Development Representative Supervisor, Bureau of Seafood & Agriculture

Marketing

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.

File details come from the government source that posted it. Updated .