Jacksonville Jaguars, LLC

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement with Jacksonville Jaguars, LLC for a comprehensive marketing and advertising services contract focused on promoting Florida agricultural products. The procurement, issued under PUR 7776, seeks multi-media advertising opportunities including radio, billboards, game programs, live game mentions, and internet banner advertising on the team's official sports website. The contract will utilize the "Fresh From Florida" logo to enhance agricultural product visibility, with a performance period from the execution date through June 30, 2026. The solicitation was posted on May 30, 2025, with a deadline for prospective vendor information submission on June 20, 2025. This procurement aligns with Florida Statute 571.24, which authorizes the department to establish marketing programs promoting agricultural commodities, value-added products, and agricultural-related businesses, and follows specific state regulations under Sections 120.57(3) and 287.057(3) of Florida Statutes.

The solicitation appears to be a non-competitive, single-source procurement specifically targeting Jacksonville Jaguars, LLC as the exclusive licensing provider for marketing rights. No specific set-aside designations or restrictions for disadvantaged enterprises are explicitly mentioned in the documentation. The estimated contract value ranges from approximately $350,000 to $400,000, with the procurement justified on the grounds that no alternative vendor can provide equivalent athletic-related advertising opportunities. The contract requires approval from multiple state officials, including the Director of Marketing and Development and the Director of Administration. Interested parties who believe they can provide similar commodities or services are invited to submit relevant information to the contact person listed in the advertisement by the June 20, 2025 deadline, with the potential for the Department to reassess its single-source determination based on received information.