Intent to Single Source for Backlit Directory Signage

The City of Tampa in Hillsborough County, Florida, is pursuing a sole source procurement for a 12-week mall advertising campaign involving backlit directory signage. The contract opportunity, identified as 685ee2c4453e55f5fa069392, is specifically for directory advertising services to be exclusively provided by Blue Outdoor at three mall locations: Town Center at Aurora in Colorado, Cumberland Mall in New Jersey, and Greenbriar Mall in Virginia. The procurement requires the vendor to be an authorized manufacturer's distributor or dealer capable of quoting the product and providing warranty service, maintenance, and repairs. Blue Outdoor holds exclusive rights granted by property owners to market and sell directory advertising within these specific malls, making them the sole source provider. The key objectives include securing strategic advertising placement in high-traffic retail centers and ensuring compliance with existing property agreements. The opportunity was posted on April 9, 2025, with a due date of April 8, 2025, though this appears to be an administrative discrepancy that would typically require clarification.

The procurement appears to have no specific set-aside designations or restrictions on respondent organizations. Blue Outdoor is positioned as the exclusive vendor with proprietary access to advertising assets and infrastructure for backlit directory signage at the specified mall locations. No alternative vendors are permitted to offer or provide similar services in these properties. While specific budget ranges are not explicitly detailed in the documentation, the sole source nature of the procurement suggests a predetermined contract value based on Blue Outdoor's existing agreements. The procurement emphasizes the vendor's unique position in managing directory advertising, with no indication of competitive bidding or alternative vendor considerations. The opportunity leverages Blue Outdoor's exclusive rights to maintain uninterrupted access to advertising placement, suggesting a streamlined procurement process focused on their specific capabilities and existing property agreements.