Hotel feasibility study

Tarleton State University, a member of the Texas A&M University System, is issuing a Request for Proposal (RFP) for a comprehensive Hotel Market Feasibility Study. The selected vendor will be required to conduct an in-depth analysis to determine if the market is conducive for a sustainable lodging property and identify the most feasible type of lodging and hospitality amenities to develop near the university's campus in Stephenville, Texas. The scope of work includes examining factors such as market conditions, potential demand, and the optimal lodging product. The RFP outlines specific deliverables, including a final report with recommendations. Proposals are due by 3:00 PM Central Time on May 2, 2024, and the expected contract start date is May 13, 2024. Tarleton will evaluate proposals based on cost/pricing (50%), experience and qualifications (40%), and responsiveness to the RFP (10%).

The RFP indicates that Tarleton has a Historically Underutilized Businesses (HUB) program, and a HUB Subcontracting Plan (HSP) is required if the vendor intends to use subcontractors. The university is seeking to partner with a firm that has extensive experience in conducting hotel feasibility studies, particularly in the context of university-affiliated developments. Tarleton has not provided a specific budget amount, but the RFP notes that a site has been identified for the potential hotel project, and the university is working closely with the City of Stephenville, which is not directly involved in the selection process.