H2Ohio Billboard Advertising 2025

H2Ohio, through the Ohio Department of Agriculture, is seeking billboard advertising services for a targeted marketing campaign across specific Ohio counties. The procurement opportunity, identified as State Local Contract Opportunity ID 67b7b752993c211a290a2ee8, focuses on securing billboard advertising space in Williams, Fulton, Lucas, Defiance, Henry, Wood, Paulding, Putnam, Hancock, Van Wert, Allen, Hardin, Mercer, and Auglaize counties. Vendors must provide comprehensive quotes detailing billboard specifications, including cost, size, visibility, exact location, reach metrics, digital or non-digital status, and illumination details. The primary objective is to collaborate with the H2Ohio communications team to develop optimal advertising strategies, with a specific timeline targeting November and December 2023. Deliverables include strategic billboard placement, design collaboration, and advertising optimization within the specified geographical regions. The proposal submission deadline is March 7, 2025, with an anticipated advertising start date as early as November 2023 and a strict completion deadline of December 31, 2023.

While the solicitation does not explicitly mention set-aside designations or specific vendor restrictions, the procurement appears open to qualified billboard advertising vendors capable of meeting the outlined specifications. The contract covers jurisdictions including Cuyahoga County, Erie County, and Harrison County, though the target counties for advertising differ from these jurisdictions. No incumbent vendors or specific budget ranges are disclosed in the available documentation. The evaluation will likely focus on vendors' ability to provide strategic billboard locations, competitive pricing, comprehensive metrics, and willingness to collaborate closely with the H2Ohio communications team. The procurement suggests a preference for vendors with experience in targeted regional advertising and the capability to optimize advertising placement and duration. While a specific award value is not provided, the scope indicates a focused, short-term advertising campaign with potential for future collaboration based on performance and strategic alignment.