Golf Madison Park Logos

The City of Madison Parks Division is seeking a qualified vendor to design updated logos for Golf Madison Parks through RFP #14053-0-2025-TJ. The procurement focuses on creating comprehensive logo solutions for multiple golf courses, including an umbrella logo and specific primary and secondary logos for Yahara Hills Golf Course and Monona Golf Course that will complement the existing Glen Golf Park logo. Deliverables must include high-resolution logo files in EPS, JPEG, and PDF formats, with requirements for full color, single-color, and black & white versions, along with a detailed style guide. The project mandates two initial design concepts with up to five potential revisions, and all created work products will be owned by the City's Golf Enterprise Program. Evaluation of proposals will be conducted using a 100-point scoring system, with points allocated as follows: relevant experience (25 points), project approach (20 points), design methodology (20 points), cost proposal (30 points), and local vendor preference (5 points). Key dates include a question submission deadline of August 15, 2025 at 2:00 PM Central Time, with city responses posted by August 20, 2025, and final proposal submissions due September 4, 2025 at 2:00 PM Central Time.

The RFP includes specific requirements for local vendors, with registered local businesses receiving a 5% preference in the evaluation process. Contractors with 15 or more employees earning $50,000 or more annually must submit an Affirmative Action Plan and participate in the RaISE job referral program. Insurance requirements are comprehensive, mandating commercial general liability ($1,000,000), automobile liability ($1,000,000), workers' compensation, and professional liability ($1,000,000), with the professional liability coverage to be maintained for six years after service completion. While no specific budget range is explicitly stated, the cost proposal form requires detailed pricing for each logo component, including Madison Golf Logo, Primary and Secondary Logos for both Yahara Hills and Monona Golf Courses. The procurement allows for additional work beyond the base scope, with contractors required to provide hourly rates for potential extra services. Notably, the selected vendor must be prepared to deliver all logo designs and style guide concepts within 15 working days after contract award, with a steering committee review and selection process built into the project timeline.