FY17_PRF60_4619 - National Preparedness Month Media Buy

The Commonwealth of Massachusetts, through the Department of Public Health (DPH) Office of Preparedness and Emergency Management (OPEM), is seeking a vendor to develop and implement a statewide media buy campaign during National Preparedness Month in September. The purpose of the campaign is to engage Massachusetts residents and increase their awareness about steps they can take to prepare for public health and other emergencies. The selected vendor will be required to provide media placement options, including TV and digital, to reach the target audience and report on impressions, click-throughs, and recommendations for future campaigns. The contract term is up to 12 months, with three 1-year renewal options, and the total estimated value, including renewal options, is up to $75,000. Submissions are due by July 19, 2016 at 4:00 p.m. and must be submitted electronically through the COMMBUYS system.

The procurement method is cost reimbursement, and agency/indirect costs may not exceed 10% of the budget. The contract is open to all qualified vendors, and the evaluation will be based on the vendor's experience in developing statewide media buys for behavior change, with additional consideration given to emergency preparedness experience. The contract was previously awarded to Carroll Communications Group, LLC, located in Quincy, MA, and one other vendor, Marketing Doctor, also submitted a proposal.